Beauty inside the world of beauty gurus: Who are these vloggers?
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At first glance, the content of numerous vlogs, make-up tutorials, GRWM's (=Get Ready With Me) and similar videos on YouTube seems interchangeable and meaningless – but where does the great interest in such formats stem from? I wanted to investigate what subtle references to the individuality of influencers can be found in their works, in addition to coded language, visual repetitions and apparent self-centredness. This film is a compilation of found footage material that reveals the contrast between the performed role and the actual personality by showing only the speech pauses of three YouTubers.
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Video
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Year:
2019
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